Internet Cookies?

What are Cookies? Why they need a consent and what you can do about it. Everything a website owner needs to know.

Why you hear Cookies so oft in the internet

Cookies are small pieces of data that websites store on a user’s computer to remember information about the user such as preferences, login information, and activity. You can imagine it like a textfile on your computer, where a website can put a data inside and store it for a long time. They can read it anytime you visit the website.

Internet cookies allow websites to remember information about users, such as login information, preferences, and shopping cart contents. This makes it easier for users to navigate websites and access their desired content quickly.

Why cookies can be very bad for users

They are some more reason why cookies can be bad for users, because cookie`s can be used for then just storing the language preference.

  1. Privacy Concerns: Cookies can track users’ online behavior, such as websites visited, time spent on each site, and items clicked. This data can be used by advertisers and websites to create targeted ads and build user profiles. This tracking can raise privacy concerns, especially if users are unaware of how their data is being collected and used.

  2. Data Collection and Sharing: Some cookies are third-party cookies, placed on websites by external domains, often for advertising or tracking purposes. These cookies can potentially collect and share user data across different websites, contributing to a user’s online profile without their explicit consent.

  3. Security Risks: While cookies themselves are not harmful, they can be exploited by malicious actors to steal sensitive information if a website’s security is compromised. For instance, if a hacker gains access to a user’s authentication cookies, they might be able to impersonate that user on various websites.

  4. User Profiling and Manipulation: The data collected through cookies can be used to create detailed profiles of users’ interests and preferences. While this can result in more personalized experiences, it can also lead to content manipulation and “filter bubbles,” where users are only exposed to information that aligns with their existing views, limiting their exposure to diverse perspectives.

  5. Persistent Tracking: Some cookies are designed to be persistent, meaning they remain on a user’s device even after they close their browser. This allows websites to remember users and their preferences during subsequent visits, but it can also contribute to long-term tracking and data accumulation.

  6. Overloading Browsers: A large number of cookies from different websites can accumulate in a user’s browser. This can slow down the browsing experience and potentially lead to compatibility issues or crashes.

  7. Cross-Device Tracking: Cookies may be used to track users across different devices, creating a more comprehensive profile of their online behavior. While this can be useful for seamless experiences, it can also be unsettling for users concerned about their privacy.

  8. Lack of Transparency: Many websites don’t provide clear information about the types of cookies they use and how they’re used. This lack of transparency can leave users in the dark about what data is being collected and how it’s being utilized.

This is how you can track your website stats, converions and goals without using cookies.

We at Sitesights don`t use the cookie technology to track website goals, conversions and stats. We use a fingerprint made by unique things of the user that we hash which makes them no longer be assigned to a person, so we can save it privacy conform. 

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